Agency roster design and performance management
Briefings to agenciesBecause some briefs are more complex than others due to their technicality (social networks, web…), or because some issues require that you spend a lot of time working on an internal consensus, we will help you through the formalization and approval processes.
Agency pitch managementDealing with an agency pitch process requires a lot of time and has a strong political impact. We coach clients to help them focus on the strategic point of the competition with a strong methodological approach.
Definition of the agency’s scope of workOur service consists in defining, with the agreement of both parties, the clients’ expectations and workload at a yearly level, as well as the agencies KPI’s
Remuneration and payment by resultsWe analyze all parameters with the help of the advertiser and its agency to define the adequate remuneration model for both parties:
- Project based remuneration
- Payment by results
Defining the ‘right remuneration level’The value of some projects is sometimes difficult to evaluate for advertisers: mobile marketing, social network projects, web projects… Our experience, our benchmarks allow us to provide “reasonable” quotations.
Relationship evaluationAn efficient client/agency relationship translates into marketing results. We have created an evaluation process which more effectively monitors and evaluates agency performance in both qualitative and quantitative metrics.