Founded in 2006 by Florence Garnier, Marketing Efficiency is an independent French consulting firm specialised in marketing resource optimisation. It joins this year The Observatory International, the leading global management consultancy.
The merger gives birth to the Parisian office of The Observatory International, offering our firm an international scope and allowing The Observatory International network to serve French brands.
The new departure is as well accompanied by the arrival of a new Managing Partner France, Nicolas Gondeau, previously General Manager of the agency Uniteam.
We are consultants with global methodologies and benchmark tools. We have developed over many years of practice an exclusive service around agency portfolio performance, the real flagship of our consulting offering.