Companies are now “open source”: their organizations are not yet adapted

Social networks, customer relations platforms, PR relations, these are new ways companies have to include to their interactions with potential clients. Advertisers are now confronted to new challenges: answering consumers quickly while sticking to the Brand’s values, thus quickly adapting to new technologies and more flexible marcom organizations.

Managing marketing and communication strategies has never been so complex: a collaborative model still needs to be invented

Within a fragmented, complex and constantly evolving media world, brand communication management aims at building ‘platforms’ made of a mix of actions including all types of media and off medias. Commercial, marketing, communication; boundaries have become hazy.

Media division, rise of MarCom spending?

The organizational issues in the MARCOM departments often go with an increased pressure on economical/financial performance, companies are increasingly looking for greater productivity from investments in marketing, whilst many senior marketers are seeking strategic advice but often getting executional solutions from their marketing service suppliers.